The mercury is rising in the downtown streets of Frisco as residents - and tourists alike - trot off to a spa or Hotel pool (or one of the pristine beaches nearby) to cool down and catch a few rays.
But, the discerning social butterfly, is not about to don last year's water-logged worn-out "look".
Especially, in view of the fact designer swimwear on the market right now, is apt to set a true trendsetter apart from the tawdry struggling masses.
There are a myriad of scintillating offerings for the ladies - one pieces, bikini-style stunners, stringie-thingies that take the breath away - you name it.
But, the big emphasis is on splashy eye-catching colors boosted up with bright bold-faced designs etched beautifully on fabrics that sheath, hug, flaunt - well - you get the idea.
Men will be in-the-face, too, and not just kicking up sand, baby!
Confident strident macho guys will be slipping into speedo-style trunks that show-off the package.
The suits pictured here - courtesy of Calvin Klein, Giorgio Armani, & Aussiebau - are sure to make a big splash as summer turns the corner into full glory a few weeks from now.
Surfs up!
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